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You finally sit down to build your website, or maybe you're staring at the one you DIYed last year asking yourself, “What am I supposed to have on my website so I can sell more?” You’re not alone.

The truth is, most small business owners, especially coaches, service providers, and creatives, know they need a website. But few understand which pages...

Selling in 2025? Social Proof Has Evolved

Gone are the days when a few glowing testimonials and a countdown timer sealed the deal. In 2025, your audience is way more intentional. They’re not just buying a product—they’re buying into the proof that it works.

Whether you’re selling a digital course, high-ticket coaching offer, or done-for-you ser...

Building a brand isn’t just about choosing a logo and some colors, it’s about creating a cohesive identity that tells your story and attracts the right audience. One of the best ways to start this process is by using a mood board to collect inspiration, refine your vision, and transform it into a professional brand identity using Pinterest and Canv...

Design Attracts, But Copy Converts

You've got a beautifully designed homepage—clean layout, stunning colors, curated images. But if your website copy falls flat? Visitors bounce. Leads ghost. Sales stall.

The truth is, design draws people in, but copy is what makes them stay. It's what creates the connection, communicates your value, and compels ...

Why Your Website Template Matters

If you're building a website for your business, choosing the right template isn’t just a design decision—it’s a business strategy. Your website is often the first impression someone gets of your brand. It sets the tone, communicates your value, and guides visitors to take action. The wrong template can hold you ba...

A mobile-friendly website isn’t just a nice-to-have, it’s a must for any coach or course creator using Kajabi. With over 60% of web traffic coming from mobile devices, a site that isn’t optimized can frustrate visitors, increase bounce rates, and cost you potential clients.

Unlike other platforms like Shopify or WordPress, Kajabi’s mobile-friendly...

Mobile-Friendly or "responsive" websites for Coaches and Course Creators is extremely important for the sustainability of your business. In today's digital landscape, having a mobile-friendly website isn't just a luxury, it's a necessity. 75% of users judge a company’s credibility by its website design and 85% of adults think that a company’s webs...

Why Every Business Needs a Website – And How You Can Have One in a Day

In today’s digital world, having a website is no longer optional – it’s essential. Your website is your business card and virtual storefront, where potential clients can learn about your services, connect with your brand, get to know you a little better, and take action. B...

You know you need a website. But maybe that little voice in your head is saying:

"My business is too new for a website. I should wait until I have more to show."

Or maybe:

"Don’t I need a full multi-page website? Is one page even enough?"

If that sounds familiar, you’re not alone. We hear these questions all the time. But let’s clear something ...

Building a website is kind of like deciding whether to bake a cake from scratch or order one from a bakery.

• Are you the crafty, hands-on girly who loves figuring things out yourself—channeling your inner Martha Stewart with a “I’ll make it perfect” mindset?
• Or are you more of a “please, I have things to do” queen, who would rather leave it to t...

When it comes to choosing a website hosting platform, you’re faced with many options. Two popular choices among our students are Kajabi and AttractWell. Both platforms offer robust features for building and managing online businesses, but each has unique benefits that might make one a better fit for your needs. Let’s dive into the pros and cons of ...

After six transformative years, Badass is the New Black is closing its doors. This final episode marks the end of an era, but it’s also the beginning of something new and exciting for us—and for you! Let’s dive into the journey that brought us here and the incredible opportunities ahead in 2025, including a brand new private podcast and our game-ch...

In today’s fast-paced digital landscape, effective advertising is crucial for growing your business and reaching your target audience. With the right strategies and tools, you can navigate the complexities of online advertising, particularly on platforms like Facebook. In this blog post, we’ll dive into key insights from a recent podcast interview ...