Badass Is The New Black (Season 5) Episode #6 - 5 Tips for Using YouTube to Grow Your Online Business

long-form video content social media youtube Mar 08, 2023
BNB 6 | 5 Tips for Using YouTube to Grow Your Online Business

YouTube is a powerful tool for promoting your coaching business, increasing brand awareness, and reaching new viewers. 


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Here are five tips to help you get started and make the most of this platform:


Create content that your viewer will be excited to engage with, and that will teach them something valuable.


When promoting Your business on YouTube, it's important to create content that is both engaging and informative. This might include videos of you showing how to use your product or a platform you are an affiliate with. An example of a video you could create would be teaching a tip or sharing a message that informs them that they have a problem. Be sure to mention client or customer success stories in your videos for social proof.


You can use this as a platform to repurpose content. 

While my podcast episodes are on a podcast app I also upload them to YouTube so that people who may not be podcast listeners can get the message on Youtube. Or if they are searching for things like “how to get good testimonials” then my podcast episode can show up for them! Remember: YouTube is actually a search engine which is what makes it so great for finding new people who you can nurture with your marketing and convert to paying customers.

 By providing valuable information, you'll be helping your viewers get to know you and draw them in further. 


Optimize your videos for search. 

As I mentioned above, YouTube is actually a search engine and a very popular one, so it’s extremely important to optimize your videos so that they are easy to find. This includes using relevant keywords in your video titles, descriptions, and tags. Think about what word or phrase your target audience is putting in the search bar, and create content that answers those questions. Additionally, make sure to include a link to your freebie in the video description so that viewers can easily find more information and get on your email list. And if you don’t have a website but want one, make sure to check out our done-for-you services over at


I always love it when I get a new student and they tell me they found me on YouTube!


Collaborate with other experts in your space. 

One great way to promote on YouTube is to collaborate with other creators who have a similar niche as you, but also allow you to reach new audiences. This might include doing a video together, cross-promoting each other's channels, or sharing each other's content. By working together, you can reach a larger audience and build a sense of community around your shared or similar missions.


Use social media to drive traffic to your YouTube channel. 

In addition to creating great content, it's important to use social media to drive traffic to your YouTube channel. Share your videos on platforms like Facebook, Instagram, and Twitter, and include a link to your channel in your bio and on your email signature. This will help you reach a wider audience and bring more viewers to your videos, and the more views and engagement your videos get, the more the search engines will recognize your content and send new people to your page.


Engage with your viewers. 

Finally, one of the most important things you can do to promote your business on YouTube is to engage with your viewers. Respond to comments and messages, ask for feedback, and encourage viewers to share their own experiences with your products of services. By building a relationship with your viewers, you'll create a sense of community around your business, deepen the connection, and build trust. 



I use the Youtube Studio mobile app to get analytics from my YouTube page and it makes it really easy to respond to comments. 

A special gift to help you get started. 

If you are ready to launch your business and make a profit in the next THREE weeks head over to and grab my free ‘Turn Your Knowledge Into Profit’ guide. Not only will I help you get clarity on your offer to make sure it’s completely aligned with you but I will also show you how to launch your offer in the next 3 weeks so you can start making money ASAP! 

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YouTube is a powerful tool for promoting Your business, and by following these tips, you can reach a larger audience and build a sense of community around your products or services. Create engaging and informative content, optimize your videos for search, collaborate with others in your niche, use social media to drive traffic to your channel, and engage with your viewers. And if you’re looking for even more support and guidance on growing your business, head over to the K&C Consulting website and browse through our programs and offers. No matter what level you’re at in your business, there’s something there for you.




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