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Badass Is The New Black (Season 6) Episode #1 - Why you shouldn't set New Years Resolutions and what to do instead! (Goal setting for your business)

small business growth and marketing strategies Jan 03, 2024
Why you shouldn't set New Years Resolutions and what to do instead! (Goal setting for your business)

Welcome to our 166th episode! We're celebrating this milestone, acknowledging that reaching such a number is a significant achievement for any podcast. Today, let's dive into a topic that's pertinent as we embark on a new year: the difference between goals and resolutions in the context of our businesses.



Looking Back on 2023:

As I reflect on 2023, I had high expectations for a less hectic and more profitable year. My initial goal was ambitious – to generate over $1 million in revenue. However, the reality was a whirlwind of activity. We wrote a book, revamped our signature program, created new offerings, launched a VIP coaching program, and fine-tuned our done-for-you services. The year turned out to be one of creation, rather than the sit-back-and-make-a-million-dollars scenario I envisioned.

However, I don't let setbacks discourage me. In fact, I'm optimistic about the energetic shifts and lessons learned in 2023 propelling us forward in 2024. The clarity gained about financial aspects is a key takeaway, paving the way for impactful changes and adjustments.

Learning and Adapting:

What did you discover about yourself or your business in 2023 that prompted realizations and adjustments? This kind of insight is invaluable, offering a chance to make meaningful changes in the new year. Learning from our experiences positions us to make 2024 a year of growth.

Stages of Business:

It's essential to recognize that businesses operate at different stages and seasons. For us, 2023 was a year of creation and refinement, while 2024 is about leveraging what we've learned to grow our brand and reach more people. Your business might be in a different stage – perhaps in the creation or proof-of-concept phase. The key is to stay focused on your unique journey.

Goals vs. Resolutions:

Now, let's delve into the distinction between goals and resolutions in five key areas:

  1. Clarity of Intent:

    • Goals are specific, measurable, and time-bound.
    • Resolutions are broader declarations without the specificity found in goals.
  2. Flexibility and Adaptability:

    • Goals allow for adjustments as circumstances change.
    • Resolutions may lack adaptability, leading to frustration in unforeseen circumstances.
  3. Implementation Strategies:

    • Goals involve breaking them down into actionable steps.
    • Resolutions may lack a systematic approach, making them challenging to implement.
  4. Mindset and Focus:

    • Goals foster a forward-thinking mindset.
    • Resolutions may emphasize change without providing a clear path forward.
  5. Evaluation and Reflection:

    • Goals come with measurable criteria for regular assessment.
    • Resolutions may lack evaluation metrics, hindering progress reflection.


As we step into the new year, consider setting goals rather than resolutions. I'm excited to offer a goal-setting training tied to my upcoming book, "Sell While You Sleep," launching on January 18th. Join the waitlist at for exclusive access to the training, book chapters, digital workbook, and a book club with weekly live calls.


Reflect on the past, set intentional goals for the future, and stay focused on your unique business journey. May 2024 be a year of growth, learning, and success for us all. Stay tuned for more insights in the next episode, where we'll discuss how the book can impact your business goals and make them more achievable in less time.

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