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Badass Is The New Black (Season 6) Episode #7 - Why and When to Rebrand Your Business and Website

branding and website design Feb 14, 2024
Why and When to Rebrand Your Business and Website






Welcome to the Badass is the New Black podcast, where we embrace the motto "done is better than perfect." I'm Krissy Chin, and my mission is simple: to help you grow your business online, turn leads into loyal customers, and scale to six figures and beyond, all while working less and enjoying life more. 

Today, I'm thrilled to share my recent journey of rebranding with you... so let's dive in!


1. What is a Rebrand?

A rebrand involves changing and updating the visual identity, messaging, and overall perception of your brand. It could entail revamping your logo, domain, visuals, or messaging. In my case, my business evolved from "Krissy Chin" to "K+C creative," reflecting my partnership with Claire, who handles design while I focus on marketing and sales.

2. Why Rebrand?

Rebranding can serve various purposes, including staying current and relevant, attracting a new audience, differentiating from competitors, overcoming a negative reputation, or reflecting a change in business focus. For me, the rebrand was about showcasing our partnership and positioning ourselves as a dynamic duo offering diverse expertise.

3. When to Rebrand?

Knowing when to rebrand depends on factors like market changes, shifts in target audience, outdated branding, or expansion/diversification of offerings. It's crucial to approach rebranding strategically, ensuring alignment with business goals and effective communication with the target audience.

4. The Rebranding Process

Rebranding involves revisiting your mission, vision, ideal customer, messaging, and visuals. It may require redesigning your website, updating copy, and refining your brand identity. I recommend following a structured process, similar to launching a new brand, to ensure clarity and coherence.

5. Key Lessons Learned

Through my rebranding journey, I realized the importance of strategic planning, clarity of purpose, and alignment with business objectives. Rebranding isn't just about a fresh look; it's about communicating your brand's essence effectively and resonating with your audience.


Rebranding can be a powerful tool for business growth and evolution. By understanding the reasons, timing, and process involved, you can embark on a rebranding journey that elevates your brand and propels your business forward.

Another great way to propel your business forward is through automation. Be sure that you are registered for our upcoming masterclass, "How to Automate Your Business and Increase Sales While You Sleep." Remember, done is better than perfect, and with action comes clarity. So let's take imperfect action together and build the business of our dreams!

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Thank you for joining me on this journey, and I look forward to connecting with you again soon. Until then, keep hustling and embracing your badassery!

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