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Badass Is The New Black (Season 6) Episode #9 - Using Quizzes to Personalize Your Sales with Interact Co-Founder Josh Haynem

small business growth and marketing strategies Feb 28, 2024
Using Quizzes to Personalize Your Sales with Interact Co-Founder Josh Haynem







Creating a quiz can be a game-changer for your business, offering personalized insights and streamlining your lead generation process.

There are multiple ways and reasons why you might want a quiz: to sell different personality types, tailor offers, or gather information about your customers' journey and needs. In this week's podcast, I interviewed Josh Haynem, the co-founder of Interact, a popular quiz tool used by over 7,000 top businesses worldwide and I am sharing my insights with you.

First off, let me introduce myself. I'm Krissy Chin, and I'm here to help you grow your business online, turn leads into loyal customers, and scale to six figures and beyond. As a former pediatric nurse turned serial entrepreneur, I'm all about taking action and getting results.

So, let's dive into the interview with Josh Haynem and explore the power of quizzes for your business.


The Benefits of Quizzes

Josh highlights the benefits of quizzes, emphasizing their ability to provide personalized experiences for users. Whether you're a coach, course creator, e-commerce store owner, or direct seller, quizzes can help you tailor your offerings to different customer segments. By understanding your audience's needs and preferences, you can create targeted marketing campaigns and increase engagement.

One of the key advantages of quizzes is their ability to gather valuable data about your audience. Instead of relying on guesswork or generalized messaging, quizzes allow you to collect specific information about each user's preferences and interests. This data can then be used to personalize your marketing efforts and improve conversion rates.


When to Utilize a Quiz for Your Business

Josh also stresses the importance of timing when it comes to implementing quizzes in your business strategy. He suggests that businesses with around 500 unique visitors per month are well-positioned to benefit from quizzes. At this stage, the volume of traffic makes it challenging to engage with every potential customer individually. A quiz can serve as a scalable solution, providing personalized recommendations based on each user's responses.


Creating a Quiz

But what about the practicalities of creating a quiz? Josh introduces an exciting new development: an AI-powered quiz maker that automates the process of quiz creation. This innovative tool analyzes your website content, generates quiz questions and outcomes, and optimizes the quiz title—all in a matter of minutes. With this AI technology, businesses can save time and resources while still delivering engaging and personalized quizzes to their audience.

Josh reminds us that while AI can streamline the quiz creation process, it's essential to maintain a human touch in your interactions with customers. Understanding your audience's needs and building genuine connections are still paramount to the success of your business.


Quizzes offer a powerful way to engage your audience, gather valuable insights, and personalize your marketing efforts. With the help of AI technology, businesses can now create quizzes more efficiently than ever before. So, if you're looking to take your lead generation strategy to the next level, consider incorporating quizzes into your marketing toolkit.

To learn more about Interact and explore for free their new AI-powered quiz maker, CLICK HERE. And if you're ready to take your business to new heights, don't forget to check out Build a Blissful Business for comprehensive support in building and scaling your online presence.


With the right tools and strategies in place, you can transform your business and create meaningful connections with your audience. Here's to your success!

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