How to Get Media Coverage: Gloria Chou’s Proven PR Strategy
Watch Gloria’s free PR Secrets Masterclass: https://www.gloriachoupr.com/masterclass
Grab your Canva Press Kit Template here: https://www.kandccreative.com/offers/oSadswwp
🎙️ In this episode, we're diving deep into PR pitching strategies with Gloria Chou, a PR expert who's all about empowering small business owners to land media coverage without hiring an expensive agency. We discuss the CPR method, a proven framework for crafting pitches that grab attention, and share actionable tips on email tracking, following up with journalists, and how to position your business as an industry authority. Whether you're a service-based entrepreneur or a product owner, this interview is packed with golden nuggets that will help you boost your brand's visibility and credibility.
🔥 What You'll Learn:
~ How to use the CPR method to write compelling pitches
~ The importance of follow-ups and how to do them effectively
~ Tips for keeping your website and product pages media-ready
~ Why subject lines matter and how to craft ones that get opened
~ How to delegate pitching tasks without losing that personal touch
📌 Links Mentioned:
Watch Gloria's free PR Masterclass: https://gloriachoupr.com/masterclass
Grab your Canva Press Kit Template here: https://www.kandccreative.com/offers/oSadswwp
10 Easy Ideas to Get Your Small Business Featured In The Media For Free: https://learn.gloriachoupr.com/optin-10storyangles
Follow Gloria on Instagram: https://instagram.com/gloriachoupr
Link to Beth Nydick’s Podcast: https://youtu.be/0eieEbplxUI
If you're ready to take your PR game to the next level, this episode is for you. Don't forget to subscribe, leave a comment, and share with a friend who could use these tips!
Chapters:
00:00 - Introduction
03:05 - When to Start Thinking About PR
05:08 - Where to Look for PR Opportunities
07:31 - Write Your PR Pitch
09:02 - The CPR Framework Explained
11:59 - Stay Updated on Industry Trends
14:18 - Overcoming the Shyness of Self-Promotion
18:14 - Nurturing Relationships with Journalists
20:12 - DIY PR vs. Hiring a Professional
29:38 - Final Thoughts and Where to Learn More
#PRTips #SmallBusinessMarketing #Entrepreneurship #BrandVisibility #PitchingStrategies #KNCreative #PRMasterclass #GloriaChouPR
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