THIS WEEK IN AI
Even AI Has a Bad Day
If you opened Claude last week and got an error, you weren't alone.
Our entire team was mid-task when it happened. I was setting up new client project. Claire was deep in code. Nicole was working through her project list. And then nothing.
A friend of ours who we talk AI with basically every single day sent us a message in real time: "Claude literally went out as I was trying to do a Claude install." The timing was almost funny. It wasn't just us, it was everywhere.
It came back while I was on a Client call the next hour. Everything was fine. Turns out Claude doesn't ask for PTO, but it can go MIA when you need it. It got us thinking, and that thinking turned into this week's newsletter.
OPINION
You're Building on Borrowed Land. Here's What To Do About It.
I had my Instagram hacked a few years ago. Gone overnight. And in that moment, I was so grateful to have an email list because our audience didn't disappear with the account. I could still reach them.
Then came the Meta DNS outage. You might remember it, the day Facebook, Instagram, and WhatsApp all went dark at the same time. Businesses that had built everything on those platforms had nowhere to go. It lasted a solid day. We were in the middle of a huge launch and instead of panic, we sent out an email. That email generated $39,000 for that launch.
The Claude outage is a smaller version of the same lesson.
Technology goes down, gets hacked, and changes its terms. And if the only copy of your work, your tools, or your audience lives on someone else's platform, you're one bad day away from starting over.
This isn't a reason to stop using AI. It's a reason to be smart about how you use it.
What we're doing (and we hate to tell you what to do, but think you should too):
Create a folder in Google Drive or Dropbox right now. Call it "AI Assets." Put your best prompts in there. Any skill files or custom instructions you've built. Your workflows. A simple text doc with the prompts that have been working for you.
If anything ever happens and you have to rebuild or move platforms, you won't be starting from zero.
It takes 15 minutes and can save you a huge headache later.
I learned this lesson decades ago when I lost a school paper at 10:00 pm (that was due the next morning). Weeks of work gone. Tears were 100% shed. I got it back after some super tech-savvy outside support, but I still have PTSD from that moment and always back things up.
Save all things to the cloud. Even that could dissipate, nothing is truly safe, but we can try our best to protect all our hard work.
(And if you haven't started building your email list yet, this is your sign from the heavens. Social platforms can vanish overnight. Please build your email list and back it up quarterly.)
HOW TO USE AI THE RIGHT WAY
Opus, Sonnet, Haiku (Which One Do You Actually Need?)
When you open Claude, you have options in the model dropdown.
Most new users are oblivious to this. (Totally not your fault, how would you know until someone told you?) But knowing the difference can save you time and get you better results.
Before we explain them, know that Anthropic releases new versions regularly, but you don't need the newest to do great work. Pick based on your task, not the version number.
Think of it like ordering coffee. Same shop, different drinks depending on what you need.
Claude Haiku is the quick drip. Fastest and lightest. Use it for simple tasks where speed matters more than depth. Summarizing a short email, pulling action items from notes, writing a quick caption. If you just need an answer fast, Haiku gets it done. This is the model on Claude's free plan, and it's genuinely great for quick tasks.
Claude Sonnet is your everyday latte. This is the one most of us are in most of the time. It's smart, fast, and handles complex work well. Email copy, workflows, blog drafts, client documents, even tools! We built both our Schema Markup Tool and our Magic AI Website Writer TOOL while using Sonnet. Sonnet is usually the right call, the majority of the time.
Claude Opus is the full pour-over. The most powerful model. Switch to this model when the task requires deep reasoning, nuanced writing, or high-stakes output. Big strategy sessions, analyzing long documents or a book, or anything where you want Claude's absolute best thinking.
Pro tip: You'll figure out your own rhythm, but most power users end up in Sonnet 80% of the time and switch to Opus when things get complex. Don't overthink it.
One thing worth knowing: you pick your model at the start of a new chat. You can't switch mid-conversation, so if you realize halfway through that you need more horsepower, open a fresh chat and bring the context with you.
Not sure which model you're currently on? Look in your chat in the bottom right corner, it's labeled right there.
A couple quick notes: Different models use tokens at different rates. Opus uses more tokens than Sonnet, which uses more than Haiku. If you're on a paid Claude plan, that matters for your budget. (Not sure what tokens are? We broke that down in this blog.) And if you want to learn more AI terms in general, we have a full glossary here.
NEW TOOL
The Magic AI Website Writer Just Got a Major Upgrade
Our Magic AI Website Writer was released in 2024 as a ChatGPT prompt. You'd paste it in, answer a few questions, and it would write your one-page website copy.
Then it became a Custom GPT. A little more structured, a little more guided, making the user experience better and the output a little more refined.
Now? It's its own tool, hosted as a standalone web app.
You click the link and it opens on your web browser, answer questions about your business, and it writes your one-page website copy using our actual copywriting strategies. The same frameworks we use with done-for-you clients. The headlines. The offer positioning. The way we introduce you to your audience.
And then it mocks it up, with your brand colors, into a stylized website layout so you can actually see what it looks like on the page before you ever open Canva to mock up the full design.
The difference between this and just asking Claude to "write my website copy" is everything baked into it. Our positioning frameworks, our questions, our techniques. You get the benefit of our strategy without needing to know any of it.
It lives inside the One-Page Website in a Day® Kit for $37. Comes with our Canva template too, so once you have the copy, you can design the whole thing yourself.
Grab it here → One-Page Website in a Day KIT $37
THIS WEEK WE USED CLAUDE FOR...
What AI Did For Us This Week
Streamlined our client project management calls. Claude scanned client tasks, emails, and project notes to build our weekly team meeting prep. What used to take a solid hour to pull together manually was ready before we even sat down.
Turned 12 months of credit card statements into a tax spreadsheet. Uploaded all 12 statements and asked Claude to categorize by card, type, and month. It handed back a fully editable Excel file ready for our tax professional. As a super procrastinator when it comes to expenses, this saved me HOURS of work. (I'll drop the prompt you can use in the members-only section of this newsletter)
Helped write a social post. I plugged in an idea for a social post and it helped me split it into separate text for a carousel. If we are being fully transparent, which we are, we are still doing most of the image design ourselves. Cluade isn't meeting our brand standards for Instagram visuals yet, and we'd rather say that than pretend otherwise. But we are still working to figure out how to streamline this and will share when we are there!
We used it for a few other things, from weekly meal prep to turning a traditional Chicken Devon recipe into a carnavour-friendly option.
RECAP FROM OUR DESK TO YOURS
The outage reminded us that owning your stuff matters and backing up your email list, your assets, your copy, skills, prompts etc is worthwile.
If your website copy has been sitting on the to-do list, now's a good time.
The Magic AI Website Writer is inside the One Page Website in a Day Kit for $37 → kandccreative.com/offers/DM4pqqK7/checkout
Not an AI CLUB member yet? Join The AI CLUB HERE for $5.55/month and get the extended issue, a free tool, skill, or prompt every month, and member deals on everything in our shop.
BONUS | For AI Advantage Members
This week's featured deal in the AI shop - 10% off the One-Page Website in a Day KIT (includes the Magic AI Website Writer)
Expense Prompt to take your credit card statements and turn them into a fully organized and editable Excel spreadsheet that looks like this!
