The AI Advantage - Issue No. 7

THIS WEEK IN AI

Have You Heard About the AI That Can Predict How Your Brain Responds to Content?

Last month, Meta's AI research team released something called TRIBE v2, and if you are anything like us, it probably flew right past you in the feed (everyone seems to have their heads focused on Claude design). Or maybe it isn't going viral because there isn't a flashy demo an influencer can share. But we think we need to absolutely talk about, especially because we all have to (whether we like it or not) create content for a living.

TRIBE v2 stands for Trimodal Brain Encoder, which sounds like something out of a sci-fi film, but stay with us. What it actually does is predict how the human brain responds to content before anyone ever sees it. You feed it an image, a video clip, an audio file, or a block of text, and it maps out the brain activity that would typically only show up if you strapped someone into an fMRI machine. 

Here is how it got there. Researchers ran the traditional, expensive, very human studies first. Over 700 volunteers sat through fMRI sessions watching movies, listening to podcasts, and looking at images while machines tracked exactly which parts of their brains lit up and how. That data became the training set, and Meta used all of it to build an AI model that can now simulate those same responses in seconds. 

And then they open-sourced the whole thing. Meaning ANYONE can use the AI they created. The model, the code, the research, freely available for anyone with the technical skills to build on top of.

An influencer claimed that with this model, you could predict how people will respond to your content before you ever post it. Naturally, we went looking for the tool. Spoiler: it does not exist yet (that we could find anyway). The foundational model is there, open-sourced and free for anyone to grab, but nobody has built the actual tool on top of it. Yet. (Ask me what I am doing next Friday night.)

But while we wait, here is something to ponder on your next nature walk: if you could see how people were going to respond to your content before you ever shared it publicly, would that change the way you create? Would you test more? Post less? Stop guessing and start knowing? We are genuinely curious what you would do with that information. (Leave a comment below to let us know!)

OPINION

Completing a Research Study Used to Cost a Fortune. We Know Someone Who Just Did It on a Solopreneur Budget.

The TRIBE v2 story got us thinking about something that tends to get skipped over in a lot of AI conversations, which is the fact that AI is quietly dismantling some very old and very expensive barriers to entry.

Conducting a real study used to require real money. If you wanted research to back up your thought leadership, validate your methodology, or put actual data behind the claims you were making in your business, you most likely needed funding. You needed lab access (maybe), equipment, participants, and a team of people to collect and manage the data and then manually work through all of it. We are talking about resources that were realistically only available to universities, research institutions, and well-funded organizations.

But all that is changing! We recently met a woman named Janice who is a data scientist with an idea for a study she wanted to run to support her coaching business. The traditional path to getting it done would have required far more budget and support than she had access to on her own, the kind of thing that usually needs grant funding or institutional backing behind it. (Read: not exactly a solopreneur-friendly price tag.)

She may be at an advantage because as a data scientist she already knew how to conduct a study and how to analyze data (which we love  for her!) but then she used AI to help her get it done. She used her knowledge to design the methodology and train Claude on exactly what to look for and how to analyze everything. She directed the whole process. What she handed off to AI was the heavy lifting of actually working through it all, which is the part that used to require a team of people and a lot of time, MONTHS of time. She finished faster and spent a fraction of what it would have cost her the traditional way.

Then (and this is the best part) she turned the findings into an assessment tool her ideal clients can take, which (when it's ready) will be a lead generator for her coaching business. The study validated her expertise, became an offer to grow her email list, and back up her paid offerings all at the same time. We love this so much we could talk about it all day.

AI makes this possible now, in a way it just was not a few years ago. And you may have never thought about doing a study to back up what you teach, but now it's completely possible!

Also, just because you can doesn't mean you should. Conducting studies is still a lot of work, so make sure it's going to bring value to what you do and who you service before you get sucked into this next shiny task. 

HOW WE USED AI IN OUR BUSINESS THIS WEEK

We Made $670 on an Offer That Should Have Made $298.

Taking a break from our traditional newsletter list, to share a case study that will teach you how to double your revenue instantly. No, we did not run a study this week, but we did use AI to make an offer better and double our revenue, which got us pretty freakin excited.

We launched the One-Page Website in a Day Kit at $37. Eight people purchased it, which we know doesn't seem like a massive win at a whopping $37 each ($296 in totaly). But we actually made made more than $296, we made $670, because every single person who bought the $37 offer also purchased at least one upsell. Did you miss the exciting part? ONE HUNDRED PERCENT of the people that bought the $37KIT, bought something else right after purchase (we call this an upsell). I am sure you have partook in an upsell purchase as a consumer before. The famous, "Would you like fries with that" from McDonalds or how about Amazons "Frequently bought together" section. And if you have EVER bought something from an Instagram ad, you likely experienced 20 upsells after your purchase. (Ok maybe 20 is an exaggeration. Usually 2-5 make sense.)

The upsell ideas came from us and years of knowing how buyers think and what they need once they have said yes to something. But where AI really came through was in making the core offer stronger by making it even more irresistible and the user experience even better.

We already had a Magic AI Website Writer but Claude made it possible to make it even better as our very own tool, no LLM like Chat or Claude needed. The experience for the customer feels like a compelte done for you expereince and the output it gives is so close to how I would write it if you hired me! 

A better offer made it easier for people to say yes to the first thing. And when people feel good about what they just bought, they are a lot more open to what comes next.

Outside of a great first offer, the upsell is a well thought out strategic journey. It requires a complete understanding of your buyer, where they are, and what they need next. Think about what you are providing, after they have that, what will they absolutely need next to complete the transformation/task etc? That becomes your upsell.

You can use AI to help you with both things we discussed here: helping you figure out a way to make your offer even better, more user friendly, speed up results etc. and helping you come up with a series of upsells that double your revenue like us! 

If you are an AI Club Member, we have left a promt and complete skill you can upload into your ChatGPT or Claude to have it help you either make your offer better, faster, or easier to use or to help you map out an upsell strategy that actually makes sense for what you sell. 

THE TAKEAWAY 

The Through Line: Everyone Has Access. Will You Use It?

The thread connecting TRIBE v2, Janice's study, and what happened with our own offer this month is really the same thing. It is not that AI is doing the work for people. In every one of these stories, the person behind AI brought their expertise and the strategy. What AI did was remove whatever was making the execution slow, expensive, or just flat-out impossible for one person to manage on their own.

For Meta's researchers, that meant not having to scan hundreds of new subjects every time they want to test something because now they can use their AI tool that predicts that. For Janice, it meant not needing a grant and team of 5 for 6 months to do real research that could actually support her business. For us, it meant having a tool that makes writing a website with strategy behind every word SO easy for anyone, even if they aren’t a copywriter. 

If there is something you have been wanting to do in your business but keep putting off because it feels too big or too expensive or like you would need more help to pull it off, take another look at that with AI in the room. The math might honestly surprise you.

If you are not an AI CLUB member yet and you want the prompts from this week's paid section plus everything we have shared in past issues, you can join for $5.55 a month here.

See you next Sunday.

BONUS | FOR AI CLUB MEMBERS ONLY

This Week's Member Bonus: One Prompt + One Free Skill File.

This week you are getting two things. A prompt to help you make any existing offer better, and a brand new skill file called The Upsell Architect that will walk you through building a upsell strategy for anything you sell. The skill is yours free this week as a thank you for being a member. (It is going into the shop soon, so grab it now while it's free.)