Welcome to The AI Advantage (here's what to expect)
We're Krissy + Claire, sisters, co-founders of K+C creative, and two business owners who are deep in the AI trenches just like you.
Krissy (Hey! It's me) is the messaging, copywriting, and business strategy brain. (I'll typically be the one writing here since that is my zone of genius) Claire is the branding, design, and UX/UI expert. Together we've spent years helping coaches and service providers build websites, funnels, and business systems that actually work so they can have a profitable business AND actually live their life.
That's always been the goal. AI is just making it more possible than ever.
Our friend Jamie said it best: "AI is not a trend to chase. It's the new terrain."
And she's right. Business owners who learn how to use AI intentionally are going to have a serious advantage. Those who don't? They're going to feel it. That's not us being dramatic, that's just where things are headed. And that's exactly why we're here.
Before we really dive in, we have a confession.
We are not AI experts. At least we don't claim to be. (I mean who is really. It hasn't been around THAT long!) We will let you know once we have put in our 10,000 hours. =)
What we ARE is two business owners, just like you, diving into AI every single week (more like day) and learning how to use it intentionally. Not as a magic button. As an actual team member. (A low maintenance, high vibe, down for anything team member who works for $20 a month and never once asks for PTO.)
We're using AI to finally execute the things that have been sitting on our to-do list for months (write a blog post, create our next youtube video, batch for social media). To do the things we're not as skilled in (ideas for Youtube thumbnails). To work more efficiently, build better systems, and honestly, to create better offers and better experiences for our community.
And everything we learn, we're bringing straight to you.
Because it's not just about saving time.
It's about doing more, and doing it well.
Here's what nobody is talking about: everyone thinks they're a copywriter now because they can open ChatGPT. And every time a business owner tells us they're going to "just use AI" to write their website copy, we die a little inside. (me especially.)
Dumping a little information into ChatGPT and calling what it spits out copy is not the move. It's AI slop. And people are getting tired of reading it.
If you're going to use AI to run your business (and you should), let us teach you how to do it right. We're talking about training your AI with your voice, your strategy, and your expertise so that when it writes, nobody has a clue you had help.
That's the AI Advantage.
We'll mostly be talking about Claude. ChatGPT had its moment but Claude is the new kid in school and it's what we use in our business daily. There's a free version, but we highly recommend the $20/month plan. Worth every single penny. As we discover other tools worth your time, we'll share those too.
Here's what to expect:
- Weekly behind the scenes of how we're actually using AI in our business (wins, hiccups, and the "well that was interesting" moments)
- Practical skills to help you use AI to write better copy, create content, build systems, and execute the things you never have time for
- Tools and resources we're testing so you don't have to start from scratch
- Honest takes with the bloopers included
Oh, and if you refuse to put yourself in a box because you're passionate about more than one thing, maybe you have multiple businesses, multiple offers, or you just refuse to be "just one thing," you are our kind of people.
We're excited for what's coming inside The AI Advantage. And we think you will be too.
But before we dive in, we want to know one thing.
Leave a comment below: What's the one thing on your business to-do list that you wish your low-maintenance, high-vibe AI assistant could just handle for you?
Your answer is genuinely going to shape what we teach in here. So tell us everything.
We'll see you next week.
Krissy (+ Claire)
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